For my final major project in my third year on the Fashion Promotion (BA) degree I promoted Daines Atelier latest collection '2084'.

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Overall I worked on;

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• Organising the launch event (sponsorship, venue, DJ, gift bags)

• Scouting for models and creative directing three fashion films and two photoshoots (Studio and Location)

• The running of three social media pages

• Interviewing the designer

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I worked with 9 different models in total and above are the final photos from the first day of filming and a promotional shoot. The filming took place in Cardiff City Centre and I worked with the videographer to capture content in the day and the evening to film with a variety of light sources.

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I wanted  a mix of diversity with the models and they all had a variety of ethnicity's which also complimented the collection well. The models were also at the event where the collection was featured in a catwalk organised by myself. I worked with the DJ to create a playlist which was right for the collection.

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At the event there was also merchandise on sale and spray paint with stencils which could be placed in gift bags around the room. Dizzy pineapple a local brand also worked with me to provide glitter makeup for guests.

 

 

Photographer - Alina Hibbert